The Complete Guide to Clearing Your Browser History

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Unless you’re new to the internet, you should know about browser history. Jokes about deleting your history are rampant, and for good reason. Everything you do on the net is tracked, from your websites, your search history, your preferences and cookies. This will tell people your browsing habits. You don’t want a friend, spouse, or family member to see your questionable browsing habits, so in this guide we’ll tell you ways you can clear your history automatically.We’ll cover all of the major browsers, so let’s first look at: Continue reading

6 Apps That Will Make Your Organization a Cinch

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Have you ever had a great idea, but then forgot about it shortly after? Whether you’re an artist looking for inspiration or someone who appreciates a good thought, writing down your idea immediately is the best way to go.

Since not everyone carries around a pencil and paper 24/7, you should take it using the next best thing, a note-taking app. Many of these are free, and you can get them straight from the Windows Store. Continue reading

Free Windows Software For Your PC You Need to Download Immediately!

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You have just treated your PC to a fresh Windows installation, which means your hard drive is now a blank slate. With so much free software to choose from, it might be easy for you to overlook some of the less flashy solutions, or neglect some of the programs you never even knew existed.

That is why we have compiled this list of free Windows software that every user should have. Of course, you can do without any of these, but you would be missing out. Here is our top list of free PC software. Continue reading

Case Study: Nursing Salary Guide Website

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Developing a recognized brand used to be a job solely reserved for advertising agencies with huge budgets. If you had a product you wanted to sell, or a service you provided and you wanted to promote it, it was simply a matter of paying a certain amount of money to ad agencies and their marketing experts would promote your brand via ads in the newspapers, on radio or TV – the three dominant mediums.

When the internet developed, it took a while for advertisers to catch up and realize the potential that lay in online advertising. When the number of people that were online skyrocketed, there was no doubt as to whether or not online marketing made sense. Best of all, online marketing doesn’t require millions of dollars to successfully establish a brand. You can still do that, since it doesn’t hurt to spend a bit more to have a more aggressive campaign, but it all comes down to creativity and proper SEO. Now even small businesses can create real brands – to their advantage – and at minimal cost.

I got into online marketing a few years ago when the whole thing was taking off, helping small businesses develop a brand and increase their sales. One of the projects I have been working on is a website that provided information for those looking to have careers in medicine – specifically nursing careers – check it out here. It features all the essential data one might require, with a detailed breakdown of various specialty nurse salaries across the states. Right from the start the owner wanted to create a branded image for the site.nurse case study

A Step by Step Approach

The first thing I improved upon was the page’s SEO elements, to make it more search engine-friendly. I did that by setting up a blog where content was posted on a regular basis, and also by incorporating interactive charts and tables. Also, I set up Facebook, Twitter and Muckrack accounts in order to spread awareness about the website throughout social networks. I have also set up a YouTube channel, where videos would be posted; sharing all the crucial information the readers might like to hear. All of this is really easy to do and it is important to create a real presence across the main social platforms.

One of the most important reasons for maintaining the social side of the site is to provide the opportunity to network with other sites and businesses in this space. Connecting with similar websites and exchanging links helped a great deal with the growth and profile of the site. The website’s traffic has increased 20% already, and it will continue to grow in long term.

It took a while, but I think that most are beginning to realize how powerful of a medium the internet can actually be. Taking advantage of the potential that social networks have to offer is a major part of the puzzle. The potential for growth is virtually unlimited, and new social networks are appearing every day, presenting new opportunities to reach out and form alliances. Each of them bring something new to the table, and those who are in the internet marketing world have to keep up constantly if they want to keep the edge.

Perhaps the best thing about developing a brand online, is that is costs only a fraction of the money one would spend to develop a brand and market a product or a service on mainstream media such as television. My opinion is that this is only the beginning, and that in the next 10-15 years, we will see the focus of marketing being shifted towards the internet completely, with new ways of promotion and advertising constantly being invented. The social interaction is of course only one element of the jigsaw that is online marketing – but a very productive element if used well.

The 5 Personal Details That Google Can Learn About You

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When it comes to search engines, the majority of us pick Google as our trusted way of browsing the web. After all, it’s reliable, and it has many features that can make our online experience as easy as possible. But Google has a few dark secrets, and one of them being that it collects information about the people who use it.

This makes sense. After all, most free services cost nothing because the users are the product. Facebook is the epitome of this. These multi-billion corporations aren’t running on charity, so they data collect information about you.

Worried About Spy Software?

So much buzz lately has focused on so called spy software. It seems like everyone has an opinion and is worried about the rise in these apps that can track your mobile devices and see private data.

The thing is that with this kind of monitoring the software has to be installed directly on the target phone or computer – so someone has to actively target you! Reflex Software has a couple of good articles about the top spy phone software programs – have a look to see what I’m talking about.

Google doesn’t target people individually in this way but it is arguably just as intrusive and much more of a broad net.

Of course, for Google to know information about you, you have to use Google and type in the information. What do they know about you? Is there any reason for you to be paranoid, or is everything in good hands?

The Demographic is You

A business has to figure out everything about their target customers if they want to succeed, and Google google secrets and tipsdoes exactly that. Your age, sex, location, all of that is important. A business that appeals to senior citizens isn’t going to care what the youth is up to, and newspapers will offer stories that only their readers will care about, important or not.

For the UK, for instance, there’s a newspaper known as The Sun that has an audience of about six million. Over a third of them are the key demographic, known as ABC1. These are people who have high paying jobs, and it’s great for potential advertisements. This is why Google does what it does. It needs to make ads to suit you, so you can be interested in what you have to offer.

Interests All Around

If you have a Google account and have your web history turned on, this is how you’re a target. All your searches, no matter the device, will be monitored. While Google accounts are important, they don’t need it to know everything about you. Your computer does store information known as cookies, which chronicle what sites you go to so that it can grab data when you return to that site. Cookies can help websites who only allow a certain number of services per day to see how many you’ve used up.

Google will harness this data in order to figure you out. It looks at your sites and how long you waste your time on them, which links you click the most, how long you stay on the page, and much more. Your most visited websites will be shown every time you open Chrome as well.

They do this so they can advertise to you. While it’s nifty seeing personalized ads, they do this so they can make more money from you.

Google Sees Your Location

We all have used Google Earth and saw our home, but this doesn’t mean Google Earth knows you live in there. Instead, they know your location with your IP address. You should be familiar with your IP, but if you’re not, it’s basically a number that is sent from your ISP to see whatever device you use to go online. Google can track down the exact location where you’re surfing as a result, and give you results that are closer to where you live.

Google Maps can look at your location as well, if you tell it to. If you select My Location, it will detect where you are in order to give you directions from your location to wherever it is you need to go. It’s convenient, but it may be a privacy concern for some.

Your Gmail Has a Secret

Gmail can scan every single one of your emails to give you better search results as well as ads. You may question the legality of this, but you’re using their services, and thus you’ve agreed to their rules. While you may have not read the terms and conditions, is says so right in them that:

Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.

It’s not kept safe inside their servers, however, the NSA can grab your information, and the UK government can as well. They do this to find terrorists, but it’s a fruitless cause, since a terrorist would use more secure service to communicate.

Google Knows When You Use the Net

Google can see when the best time to advertise to be. It knows what time you’re on and what day you’re on the most, and even though this one should be obvious, many overlook it. They’ll target you based on events, such as offering you weight loss products after the holidays, and they can use trends to market to you.

What Should You Do About This?

Google does have an option in their settings to limit what they can sell to third parties. If you go to your account, you can use the dashboard and see what they can limit. It doesn’t stop data collection, but it will be sold less.

In addition, you can clean your cookies and change up settings on social media, and make sure you delete all personalized results. The best way to stop Google, however, is not to use it. Search engines such as Duckduckgo do not track you, and if you feel like Google has too much information about you, you can use this instead.

Of course, some people don’t mine their personal info out there, and would rather trade some of their privacy for personalized search results. This is why Google succeeds, is because they deliver what you’re looking for. Ironically enough, their entire purpose brings in the most controversy. So if you feel like you have nothing to hide, keep using Google. If you want privacy, then use another search engine.

Viruses, Worms, And Trojans – A Basic Guide To Malware

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An overwhelming majority of tech users mistakenly attribute the term “virus” to virtually any category of malicious software. In reality, a virus is only one of the various existing subsets of malicious digital menaces that exist today.

Three of the most common types of malicious software – viruses, trojans, and worms – are noticeably different in the methods that they use to attack your digital resources. All three of them fall under the umbrella-like term: malware; which is a portmanteau of “malicious software”. However, virtually all antivirus software worth mentioning will be able to rid your device of these three types of malware (if it doesn’t, it’s time to get a new antivirus program).

Viruses

So what does a virus do? Well similarly to its namesake, the biological virus (which infects cells), a computer virus seeks to infect uncontaminated files. If you have an infected file on your device, once you open/run that file the virus activates and tries to infect uncontaminated files on your device.

One of the most common file types that a virus will try to attach itself to is an .exe file. These are the files that execute whenever you open a program on your computer, so the virus will activate concurrently with the program. Viruses may also seek out documents, such as Word of Excel files. These files are commonly shared with other users via USB devices, emails, etc.; this serves to prolong the lifespan of a virus and ensure that it propagates or “reproduces” onto another device.

Viruses can get a lot worse. At times they may even succeed at going further than simply attaching themselves to a file – they may completely replace it (deleting it and masquerading as it). Last but not least, they can corrupt your system by obfuscating and using up your system memory, leading to crashes and malfunctions.

Worms

So what does a worm do? Worms differ from viruses in a few ways. Firstly, they never actually need to be activated by users so that they can spread – they are standalone software. Secondly, they don’t actually try to infect files on your device, their main goal is to replicate themselves and distribute these copies.

For some worms (e.g. Mydoom) this may mean that they copy themselves and make an attempt to email themselves to your contacts. Some worms (e.g. Blaster) are more tenacious, they may abuse the weaknesses in unprotected networks by infecting connected systems that have weak firewalls that they can bypass. These worms can essentially slow a network to a standstill by creating an immense traffic load.

However, just like a virus, a worm can carry out the same malevolent activities once it breaches your system’s protections.

Trojans

So what does a trojan do? Now most people are familiar with the story of the Trojan horse – the giant wooden horse that the Greeks gave to the Trojans under the guise of gift.malware_trojan_121 However, it wasn’t a gift, inside the horse were Greek soldiers who facilitated the destruction of Troy once they were safely inside the gates. Trojan malware are exactly like their namesake. Trojans act like legitimate useful software; however, once they have been added to your system they open a “backdoor” and let the invaders into your system. One of the most common things that they do is add your system to a botnet so that it can be utilized to perform nefarious deeds. They can even use this connection to add other malware to your device or system. Trojans will virtually never try to spread themselves, they will instead act innocent and hide in the shadows – waiting to strike.

What Else Is There?

Sadly, this isn’t all that here is in terms of types of malware. Some other common malware types are:

Scareware –

This is commonly found on popular web pages, it takes the form of a notification that claims that your system is infected or at risk and that you should download a linked antivirus program to clean your system or remain safe. This is a lie. Most of them will request payment and ask that you give your credit card number – this is a big red flag! It will also latch onto your system and try to stay there until you pay up or purge it.

Spyware –

This does exactly what it says on the tin: It spies on your actions. This can be something as simple as a key logger; software that records your keystrokes so that it can steal valuable information such as passwords and credit card information. Spyware can also be advertising software that observes your internet based activity and reports back to its creators. Spyware can sometimes fly under the radar of some antivirus programs, so do a bit of research to find out just what exactly your antivirus looks for and finds – Windows Defender has been known to be able to root out numerous cases of spyware.

Is there anything essential that we left off? Want to find out more about malware and the dangers they pose to your system? Ask away in the comments below!

Google Secrets, Tips and Tricks

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Let’s be honest, Google is now as far away as possible from their original credo: Don’t be evil. It’s just another money-hungry IT giant bent on getting more profit and more control, while it monopolizes the market in its spare time. Like it or not, it’s still the number one search in the world, and still the best, even though some of its competitors, like Bing, or Yahoo have the edge when it comes to certain things, but they are nowhere near jeopardizing Google position as the world’s most popular search engine.

But, even though we use Google all the time, most of us still don’t know all the ins and outs of it. Of course, we are not talking about the stuff underneath the hood, or behind closed doors, because that’s a closely guarded secret. What we are talking about are little known tips and tricks that will help you get more accurate search results. So, let’s get straight to the point, shall we?

Google Reverse Image Search

Before you go and think of us as amateurs, we started with this one, because we were stunned by the number of people who weren’t even aware that Google’s reverse image search existed.search_google_33 They were like, what? This is one of our favorite things about Google. You have a photo of something, and you want to trace it back to its source, or find other images from the same gallery. Simply drag and drop it into the image search box, let Google do its magic, and voila! You are provided with a list of all the websites that host the same image.

Search Any Website through Google

There are a lot of great websites out there that we like, but some of them could use a better search algorithm, because more often than not, the search doesn’t return any useful results, or any at all, even though we know the page exists, because we were on it at the time. Even YouTube, which is owned by Google, doesn’t return some of the videos we have already watched. That’s where Google comes in.

For instance, if you want to search a particular site, let’s say YouTube, since we’ve mentioned it, you can simply type site: youtube.com, followed by the terms you wish to search. You can use this for pretty much anything other than websites, including forums, blogs, video streams, web services, free downloads and more. Simply put, it can find anything.

Using Operators to Fine-Tune Your Google Search

For those among you who are electrical engineers, software develops or web designers, the use of operators is something you perform on a daily basis. But, if you don’t belong in any of the former categories, you are probably not familiar with them. Operators are a useful tool that should be used by everyone, not just experts. You may have even used some of them, without being aware of it. For instance, words “and” and “or” are operators, as well, which allow you to search multiple terms. But, what you probably don’t know is that you can use “around”, which is sort of like a mix of regular search and search with the use of quotes.

Also, “around(2)” can be used when you want the terms to be in proximity to each other, but not in a specific order. Changing the number inside the parentheses allows you to fine-tune the level of accuracy. Last, but not least, you can also exclude a certain word from your search completely. You do this simply by typing a dash in front of the terms you don’t want searched. This also works for websites, which lets narrow down the search results even further.

Try some of these tips out and see what you can find!